Consumer shopping behavior will likely look different this holiday season. For example, searches containing “available near me” have grown by more than 2X across regions and categories. And with 67% of shoppers saying they plan to confirm online that an item is in stock before going to buy—it’s important to ensure your store and product information is easily accessible.
Assess your local market situation
- Define your reactivation timeline as you get updates from your local government or markets where you have locations.
- Reevaluate your customers’ needs and circumstances to align your messaging to what people need at this time as things may have shifted during COVID-19.
- Customize your campaigns by region considering different impacts state by state and city by city.
Communicate your latest business updates and changes
Keep customers informed on safety measures
Stay flexible and use automation to adjust in real-time as conditions change
Keep a pulse on the local landscape and changing demands
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