Just think of it this way… Google makes roughly 8 algorithm changes per day.
So how do you keep up? What changes do you need to make to survive the future?
SEO is not anymore what it was, Google change their algorithm roughly 8 time a day to prevent others and help big investors to make more money.
If you know this, why advertise at Google spend a fortune of money and get only in return a hugh bill without any convert clients.
The last 4 years Google, Facebook, Instagram are based on money monetisation and how they benefit of the small busniess owers and mid-size business to spend money to so-called first ranking.
Every business is unique, every business as competitors that need to be analysed to steer your SEO, ADS and next coming way to the future.
It is not necessary to advertise or spend a hugh bunch of money, use the tools on hand. Use client database, Client return and client knowing what they think of you.
People are like sheep, they follow when others has provided good reviews and or say something about your product or business. This make you business strong and likably.
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